As we close out 2025, Flagstaff’s short-term rental market demonstrated a story of maturation, strategic positioning, and evolving investor expectations. For property owners in this mountain destination, the year provided valuable lessons about positioning investments for sustained success in an increasingly sophisticated marketplace. Market Performance: Strong Fundamentals Despite New Realities The 2025 data told a compelling story of market resilience. With occupancy rates ranging from 48% to 54% annually and...